Comparison and rich product cards
Helping users make confident decisions with clear comparisons.
Outfindo guide
Outfindo creates interactive, user-friendly guides for e-commerce websites, helping shoppers find the perfect product by answering simple, preference-based questions. These guides dynamically filter products in real-time, focusing on technical specifications and features, ensuring a seamless, personalized shopping experience.
Challenge
After completing the selection guide, users are presented with multiple products that all meet their needs. However, choosing the optimal product can be challenging because the differences between them aren’t immediately clear. Users need an easy way to compare products to understand the key distinctions and make an informed decision.
Solution
To facilitate better decision-making, a comprehensive comparison feature and enriched product detail pages were developed.

This approach not only simplifies the decision-making process but also enhances user engagement by providing clear, accessible information. By making it easier to compare and understand the differences between products, users can confidently select the one that best fits their needs.
Product comparison view
Introduced a detailed comparison interface where users can view selected products side by side. This view highlights the best parameters and key differences, making it easier for users to identify which product aligns most closely with their preferences.
Rich product cards
Enhanced the product detail pages by adding more in-depth information such as features, specifications, and benefits. This provides users with a deeper understanding of each product.