Seamless navigation
Filters merge with navigation for a seamless, user-friendly experience
Outfindo guide
Outfindo creates interactive, user-friendly guides for e-commerce websites, helping shoppers find the perfect product by answering simple, preference-based questions. These guides dynamically filter products in real-time, focusing on technical specifications and features, ensuring a seamless, personalized shopping experience.
Challenge
The aim was to keep users engaged with the interactive guide to lead them to the most suitable products without relying on traditional e-commerce filters. Classic filters can overwhelm users and detract from the guided experience, potentially causing them to miss out on products that best fit their needs. The challenge was to integrate filtering capabilities within the navigation flow, maintaining user engagement and simplifying the selection process.
Solution
A “nonlinear” navigation mode was developed that merges filters with the interactive guide, providing a cohesive and flexible user experience.
Merging filters with navigation
This approach integrates filtering options directly into the navigation process, eliminating the complexity of traditional filter interfaces. Users can seamlessly refine product results while interacting with the guide, creating an intuitive and personalized shopping experience.
"Nonlinear" navigation mode
Users are given the flexibility to progress forward or backward through the guide, revisiting and adjusting their previous answers. A visible summary of their selections keeps them informed, engaged, and in control of their journey, ensuring their choices align with the most relevant product recommendations.