Product detail: From data to adventure
Transforming complex product details into an intuitive and
emotionally engaging shopping experience
Outfindo guide
Outfindo creates interactive, user-friendly guides for e-commerce
websites, helping shoppers find the perfect product by answering
simple, preference-based questions. These guides dynamically filter
products in real-time, focusing on technical specifications and
features, ensuring a seamless, personalized shopping experience.
Challenge
Customers shopping for mass-market products often lack expertise in
technical details and seek items that meet their needs comfortably.
When browsing products, they tend to focus on price and design
rather than intricate specifications. Existing product descriptions
are filled with technical jargon that can be overwhelming. While
customers engage with product images, pricing, and overall quality
ratings, extensive technical information often fails to resonate
with them.
Solution
To better align with customers’ needs and preferences, a redesign of
the product detail experience was implemented. The revamped approach
aims to help customers form an emotional connection with the product
and feel confident in their purchasing decisions.
The entire content creation process is fully automated, enriching existing product data without the need for manual intervention. This approach allows for customized and unique content across different platforms, enhancing the user experience for each partner.
The entire content creation process is fully automated, enriching existing product data without the need for manual intervention. This approach allows for customized and unique content across different platforms, enhancing the user experience for each partner.
Feature highlights
Showcasing the most impactful features that enhance the user
experience, explained in clear and relatable language.
Recommended use cases
Illustrating ideal conditions and scenarios where the product
excels, helping customers envision themselves using it.
Brand Insights
Presenting detailed information about the brand to build trust and
help customers identify with the brand’s target audience.
Inspirational imagery
Incorporating media that captures the experiences and environments
customers can enjoy with the product, aiming to evoke emotions
rather than just displaying technical aspects.
